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February 02, 2016
The business of blogging for marketing today isn’t as easy as it looks. With so many bloggers out there writing about the same thing, it can be challenging for bloggers to frequently craft posts that get the attention of readers. For content marketers, the stakes can be high when a new blog fails to gain any steam. This often means missed opportunities that significantly hinder the revenue ...
January 18, 2016
Snapchat has discussed plans to roll out interest-based Discover ads, hire sales and measurement heads, add viewability verification and alter its Stories feed.
January 05, 2016
It has been said time and time again that the most effective content marketing combines both art and science. This is particularly true in present times where the rise of digital promotion tactics (and the increasingly eerie humanization of Google bots) have created challenges that leave most businesses at a standstill when it comes to developing ideal marketing solutions that appeal to bot...
December 20, 2015
Are you struggling to measure the ROI of your marketing videos? Discover how to track and measure the ROI for your video marketing efforts.
December 15, 2015
Here's how I boldly put my unique business idea out there on the most professional of social networks and saw six figures in four months.
December 14, 2015
To achieve success using Pinterest, small businesses should seek to provide visually pleasing pinboards #pinterest
December 14, 2015
10 Game Changing SEO Trends Every Small Business Owner Should Know in 2016 A year ago, experts revealed that 57% of marketers believe that SEO has the biggest
December 12, 2015
The next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare.
December 08, 2015
However one chooses to interpret the title, the intended message is the same. There are key steps in marketing that businesses today must take to make sure their brand develops the right following, which if avoided can have the opposite effect and drive said followers away. According to Qamar Zaman, digital marketing expert and CEO of online press release distribution service, Submit 123 PR, ...
December 01, 2015
Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday.